Marketing the Product’s Portfolio
- Developing plans on how to penetrate the markets with the proper tools and with the suitable partners.
- Following-up on the brand building process against pre-determined list of KPI’s.
- Monitoring and adapting strategies according to the competitive market environment.
- Having country managers on the ground to support the implementation of the marketing plans.
Supply Chain & Logistics
Ensuring prompt and on time payment of all due amounts.
Advising on shipments and dispatches of copy documents.
Following-up on in-market activities and corresponding A&P expenditures.
Ensuring that actual A/P expenditures are in line with budget approvals.
Planning and execution of branding initiatives along with expenditures to ensure approved activities and amounts are adhered to and avoid overspends and deviation from the desired objectives.
On time trouble shooting due to proximity of markets within the region.
Evaluating the 5 core aspects of the distributor
Finance: Financial capabilities and risks.
Execution: Evaluating the Portfolio managed by the distributor and how well is it executed and present in the market (reality check).
People: Reviewing the structure and the caliber managing the business from head of business to the front liners across functions.
Facilities: Confirming if the distributor have the right facility to accommodate the required logistics by the brand.
Portfolio: Understanding the product compatibility with the distributor’s portfolio.
