Our Scope Of Business

Simple export to markets:

• For brand owners: finding the right partner in any country in the MENA region.
• For Local distributors: finding the right brand that complements the portfolio of the local distributor.

• Doing a market survey to know the brand potential and category size.
• Building the business plan to understand the size of the prize and be able to optimize the investment.
• Defining the characteristics of the local distribution partners to fit the product’s portfolio.
• Screening and selecting the proper distribution Companies.
• Facilitating the distribution contract discussion between both parties to reach a fair contract for all parties.
• Building the launch plan based on the business plan outcome.
  • Range to be launched
  • Go to Market and Distribution
  • Price structure
  • Packaging
  • Marketing plan

• Defining the characteristics of the local distribution partners to fit the product’s portfolio.
• Screening and selecting the proper distribution companies.
• Leading the operation with the distributor, through our team (shared or dedicated resources) while updating the brand owner and getting his guidance from distance.
• Developing existing brand in a cost efficient way (we manage the market , closely on the brand owner’s behalf).

We are open to taking the brand franchise in the region and leading the process.
Understanding the size of the category in each market.
Building the brand plan based on the potential it has by market.
Finding the right distributor in each country.
Leading the brand development in each of the countries.

• Managing the sales as export partner for one or several markets.
• Highlighting all the regulations challenges and guiding the brand owner towards getting the approvals to export.
• Preparing a yearly evaluation for the partnership between the brand owner and the distributor thus sustaining a healthy relation
  • Taking the right for a change whenever required (for both sides).
• Screening and selecting the proper distribution companies and the right brands to focus on.
• Managing the marketing side of the brand (this can be optional).